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iA is Embarking on a New Journey

Updated: Feb 12





iA is embarking on a new journey, seeking to broaden the horizons of actors by incorporating the essence of everyday life into their craft. By integrating the routines and experiences of our daily lives, iA aims to assist actors in expanding their talent.


We perceive acting as a mirror image of life itself, with our teachings focused on establishing a profound connection between characters and their audience. When iA Actors work on set, people will find relatability and common ground with the characters portrayed. Our relentless pursuit is to revolutionise the art of acting, providing actors with an exhilarating yet challenging approach to their craft.


We are thrilled to announce that iA’s online booklet is available now.


In addition to this, the Book, titled “Acting is Nothing but Instinctual,” this comprehensive guide will be released in the summer of 2024. Stay tuned for an insightful exploration of the acting world, as we delve into the depths of this captivating art form.


Michael Duvall


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